Perfway is committed to integrating AI technologies thoughtfully, unlocking new levels of insight and productivity for our users.
Our expert team of data scientists is actively developing innovative AI capabilities.
This technology, alongside new LLM advancements, will transform how Brands revenue and MarTech sales teams work, unlocking unprecedented efficiency and insights.
Perfway will progressively responsibly integrates powerful AI into its platform.
Our three guiding principles for generative AI are:
Trustworthy Intelligence: Our AI draws from our vast, verified data on the Performance Marketing Industry, ensuring reliable and relevant output.
Human-AI Collaboration: Our intuitive interface empowers human oversight, allowing Brands and MarTech teams to easily refine and enhance AI-generated results.
User Control: We respect choice – each Perfway user, both at a team and individual level, can opt in or out of AI features.